About us
Established in 1925
Our commitments
EDWARDS LOWELL was established in 1925 by Charles E. Lowell who started in the textiles and food products business, introducing ROLEX to Malta in the '30s which was the catalyst for his son Malcolm to gradually turn the business round in the '60s and '70s to concentrate exclusively on the finest quality watches and jewellery and together with his wife Isabelle and children Annabelle and Malcolm reach the level we are proud of today of being the leader in Malta in this sector.
Our vision
Our vision is to be the most trusted and respected curator of luxury goods in Malta.
Our values
Edwards Lowell’s values are at the heart of our company and reflect the “Edwards Lowell Way” which is a philosophy based on principles of integrity, common courtesy, respect and empathy. The basic decencies that we extend to our customers apply equally to our colleagues. We firmly believe that “less is more” which allows us to focus on a few good things as opposed to lengthy agendas that dilute our effectiveness.
Our Mission
The mission of our company is to provide our customers with a luxury service and experience that they will cherish. We want to spoil our customers by offering the highest quality service in a warm and friendly environment.
These are the core values at the heart of our organisation: The Edwards Lowell Way
The Edwards Lowell management style reflects our belief that management serves as a support system to the organisation. We expect our managers to be reasonable and evenly balanced in decision making, recognise and praise individual contributions (while not forgetting the group context), be promoters of conflict resolution and compromise, and adopt an inclusive approach that encourages self-development and growth. Pride, ego, one-upmanship and unresolved conflict have no place at Edwards Lowell.
Established in 1925
100 years of history
1925
Edwards Lowell Co. Ltd. is Founded
Edwards Lowell Co. Ltd. is founded by Charles E. Lowell, initially trading in foodstuffs and textiles.
1937
Agent Consul of Switzerland
Charles E. Lowell appointed Agent Consul of Switzerland, cementing the company's prestigious ties with Switzerland.
1948
Rolex & Tudor Agency
Rolex & Tudor agency, establishing a long-term partnership with the iconic Swiss watch brands.
1961
General Sales Agents for Swissair
Appointed General Sales Agents for Swissair, representing Switzerland's national airline.
1972
Honorary Consul of Switzerland
Malcolm A. Lowell appointed Honorary Consul of Switzerland.
1979
Patek Philippe Agency
Edwards Lowell becomes the exclusive official agent for Patek Philippe. A major milestone for luxury watch retail in Malta.
1980
Opening of the Watch Shop
Opening of the Watch Shop in Zachary Street, Valletta - a physical cornerstone of the brand.
1982
Isabelle Lowell Appointed Director
Isabelle Lowell appointed Director of Edwards Lowell Co. Ltd.
1986
Swissair Direct Flights to Malta
Swissair begins operating direct flights to Malta, reinforcing business and tourism links.
1995
Chopard Joins the Portfolio
Chopard joins the brand portfolio.
1998
Breitling Agency Begins
Breitling agency begins, further strengthening luxury offerings.
2000
Rolex Malta Cup Regatta
Introduction of the Rolex Malta Cup Regatta, associating the brand with elite sailing in Malta.
2002
Rolex Middle Sea Race
Rolex becomes the title sponsor of the Rolex Middle Sea Race, one of the world's premier offshore races.
2007
Spinola Bay Boutique Opens
Opening of the Spinola Bay Boutique, catering to an upscale clientele in a vibrant area.
2007
Hublot Partnership
New brand partnerships with Hublot reinforcing contemporary watch presence.
2011
Rolex After Sales Service Centre
Launch of the Rolex After Sales Service Centre in Valletta, enhancing client care and after-sales reliability.
2013
Restructuring of Edwards Lowell Co. Ltd.
Restructuring of Edwards Lowell Co. Ltd.: Malcolm A. Lowell appointed Chairman, Malcolm R. Lowell appointed Managing Director, Annabelle Bonello Lowell appointed Director.
2015
A. Lange & Söhne Agency
Added A. Lange & Söhne agency.
2015
Honorary Consul General of Switzerland
Annabelle Bonello Lowell appointed Honorary Consul General of Switzerland, continuing family diplomatic service.
2018
Rolex Mono-Brand Boutique
Opening of Rolex Mono-Brand Boutique in Republic Street, Valletta - a flagship presence.
2019
Portomaso Concept Store
Launch of the Portomaso Concept Store - a modern and experiential retail environment.
2020
Cartier Agency & Boutique
Cartier agency begins and boutique opens alongside Patek Philippe on Republic Street.
2021
Zachary Street Boutique Refurbishment
Major refurbishment of Zachary Street Boutique and the office of the Consulate General of Switzerland, blending heritage with contemporary design.
2023
New After Sales Service Centre
Opening of a new After Sales Service Centre in St. Julian's to serve a growing client base.
2023
Books Boutique Launch
Launch of Books boutique - an exclusive cultural and retail concept in Zachary Street.
2024
Tudor Boutique at Mercury Towers
Opening of new Monobrand boutiques at Mercury Towers - the Tudor Boutique, showcasing the brand's continued expansion in luxury retail.
2024
Breitling Boutique at Mercury Towers
Opening of Breitling Monobrand boutique at Mercury Towers.
2025
100th Anniversary
100th Anniversary of Edwards Lowell Co. Ltd., celebrating a century of heritage, luxury, and excellence.
Our Boutiques
