Parmigiani Fleurier is a hidden gem of artisan watchmaking. This niche brand is located in Fleurier, Switzerland, and it is perhaps one of the best-kept secrets of Swiss horology.
Founded by Michel Parmigiani in 1996 – famous watchmaker who is responsible for restoring some of the most significant antique clocks in history – the company is relatively young compared to some of the well-established Swiss watchmakers. The mission behind Parmigiani Fleurier was always to reflect its profound admiration for the past, paired with a notch of creativity and elegance.
As a traditional manufacturer, Parmigiani Fleurier produces own in-house calibres for every single model with an astonishing movement finishing. The only exception is the leather straps, which are sourced from Hermès. The movement finishing is astounding, allowing the brand to excel at dial work and create timeless designs. True to the founder’s philosophy, many of Parmigiani Fleurier boutiques come with a workshop and watchmaker on hand, offering bespoke service for its Haute Horlogerie models. The brand offers its clients the purest form of craftsmanship, taking them into the miniature universe of watchmaking, with an excellent attention to details and precision that are the foundation of the brand’s ethos.
As the company progresses and collections bloom, Parmigiani Fleurier pursues its work on unique and exceptional pieces. One its most exquisite timepieces presents the Hegirian Calendar, which delivers the lunar cycles of the Muslim calendar and accounts for their irregular succession without the slightest manual correction. The extensive knowledge of watchmaking mechanisms and the curiosity to explore the unknown remain the at the core principles of watchmaking approach.
Parmigiani Fleurier perfectly blends the classic with the contemporary. Many of the watches come in familiar shapes and styles, such as round dress pieces, large tournau shapes and sporty chronographs, but the dials and case designs are what set the watches apart from the competition. The distinctive flair for innovation and discrete design risks bring a refreshing change to an industry that might seem conservative and averse.
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