Kiss The Past Hello 9781614284437

The Coca-Cola bottle has been an enduring symbol of design, art, and culture since its introduction in 1915. Its iconic contour fluted lines have made it one of the most recognized packages in the world. Raymond Loewy, a noted industrial designer, called it the “perfect liquid wrapper.” The bottle has been celebrated in various mediums such as art, music, and advertising. It has been used as a symbol of mass culture by artists like Andy Warhol and Clive Barker and has served as a reference point for industry influencers like Volkswagen, who compared the shape of the Beetle to the bottle. Originally designed to be identifiable in the dark or lying broken on the ground, the Coca-Cola bottle has become a benchmark for the past century. Published to commemorate its centennial, Kiss the Past Hello is a vibrant collection of images and art that celebrate the Coca-Cola bottle not only as a design icon but also as a symbol of happiness, optimism, and the shared moments of our lives.