{"product_id":"the-adidas-archive-footwear-collection-9783836571951","title":"The Adidas Archive, Footwear Collection 9783836571951","description":"\u003cp class=\"quotation-title serif\"\u003e\u003cstrong\u003e“A must for lovers of the footwear brand.” — GQ.co.uk\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eThe Adidas Archive - The adidas story is one of \u003cstrong\u003egroundbreaking\u003c\/strong\u003e\u003cstrong\u003e designs\u003c\/strong\u003e, \u003cstrong\u003eepic moments\u003c\/strong\u003e, and conceiving \u003cstrong\u003ethe all-around sports shoe\u003c\/strong\u003e, worn by the likes of Lionel Messi, Run DMC, and Madonna. A mecca for sneaker fans, this book presents adidas’s history through \u003cstrong\u003emore than 350 pairs of shoes \u003c\/strong\u003efrom the “adidas Archive”, including one-of-a-kind originals, vintage models, never-before-seen prototypes, and designs from Stella McCartney, Yohji Yamamoto, Parley for the Oceans, and more.\u003c\/p\u003e\n\u003cdiv class=\"row read-more-content\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12 col-lg-12\"\u003e\n\u003cp\u003e100 years ago the brothers Adolf (\"Adi\") and Rudolf Dassler made their first pair of sports shoes. Hundreds of groundbreaking designs, epic moments, and star-studded collabs later, this book by \u003ca href=\"https:\/\/www.taschen.com\/\"\u003eTaschen\u003c\/a\u003e presents \u003cstrong\u003ethe first visual review of the \u003c\/strong\u003e\u003cstrong\u003eadidas\u003c\/strong\u003e\u003cstrong\u003e shoe\u003c\/strong\u003e through more than \u003cstrong\u003e350 models\u003c\/strong\u003e including \u003cstrong\u003enever-before-seen prototypes \u003c\/strong\u003eand \u003cstrong\u003eone-of-a-kind originals\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp\u003eTo further develop and tailor his products to athletes’ specific needs, Dassler asked them to return their worn footwear when no longer needed, with all the shoes eventually ending up in his attic (to this day, many athletes return their shoes to adidas, often as a thank you after winning a title or breaking a world record). This collection now makes up \u003cstrong\u003ethe \"adidas archive\"\u003c\/strong\u003e, one of the largest, if not \u003cstrong\u003ethe largest archive of any sports goods manufacturer in the world\u003c\/strong\u003e—which photographers\u003cstrong\u003e Christian Habermeier\u003c\/strong\u003e and\u003cstrong\u003e Sebastian Jäger\u003c\/strong\u003e have been visually documenting in extreme detail for years.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12 col-lg-12\"\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eShot using the highest reproduction techniques, these images reveal the fine details as much as the stains, the tears, the repair tape, the grass smudges, the faded autographs. \u003cstrong\u003eIt’s all here, unmanipulated \u003c\/strong\u003eand captured in\u003cstrong\u003e extremely high resolution\u003c\/strong\u003e—and with it comes to light \u003cstrong\u003ethe personal stories of each individual wearer\u003c\/strong\u003e. We encounter the shoes worn by West Germany’s football team during its “miraculous” 1954 World Cup win and those worn by Kathrine Switzer when she ran the Boston Marathon in 1967, before women were officially allowed to compete; \u003cstrong\u003ecustom models\u003c\/strong\u003e for stars from \u003cstrong\u003eMadonna\u003c\/strong\u003e to \u003cstrong\u003eLionel Messi\u003c\/strong\u003e; collabs with the likes of \u003cstrong\u003eKanye West\u003c\/strong\u003e, \u003cstrong\u003ePharrell Williams\u003c\/strong\u003e, \u003cstrong\u003eRaf Simons\u003c\/strong\u003e, \u003cstrong\u003eStella McCartney\u003c\/strong\u003e, \u003cstrong\u003eParley for the Oceans\u003c\/strong\u003e or\u003cstrong\u003e Yohji Yamamoto\u003c\/strong\u003e; as well as the brand’s \u003cstrong\u003etrailblazing techniques and materials\u003c\/strong\u003e, like its \u003cstrong\u003epioneering use of plastic waste\u003c\/strong\u003e that is intercepted from beaches and coastal communities.\u003c\/p\u003e\n\u003cp\u003eAccompanied by a foreword by designer Jacques Chassaing and expert texts, \u003cstrong\u003eeach picture tells us the why and the how\u003c\/strong\u003e, but also conveys the driving force behind adidas. What we discover goes beyond mere design; in the end, these are just shoes, worn out by their users who have loved them—but they are also \u003cstrong\u003efirst-hand witnesses of our sports, design, and culture history, from the beginnings of the Dassler brothers and the founding of adidas until today\u003c\/strong\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row read-more-content\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12 col-lg-12\"\u003e\n\u003cdiv class=\"author\"\u003e\n\u003ch4 class=\"serif\"\u003eConcept and photography by\u003c\/h4\u003e\n\u003cp\u003e\u003cstrong\u003eChristian Habermeier \u003c\/strong\u003ehas been working as a photographer and designer since 1989. He taught communication design and has taught photography and digital illustration from 2000 to 2006. His own projects span from Cuba, Kenya, Nepal, India, Switzerland, to Hong Kong. In 2000 he founded studio waldeck photographers and was able to realize his long cherished vision of a CO2-neutral studio in 2013.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eSebastian Jäger \u003c\/strong\u003estudied design at the Georg-Simon-Ohm University of Applied Sciences in Nuremberg, focusing on moving images and photography, where he met former lecturer Christian Habermeier in 2005. Their joint company studio waldeck photographers serves customers from industry and the cultural sector. Since 2011, they have been creating a visual record of the holdings of the historical adidas archive.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"row bookdetails\"\u003e\n\u003cdiv class=\"col-xs-12 col-sm-12 col-lg-12 sans-serif small\"\u003e\n\u003ch3\u003eThe adidas Archive. The Footwear Collection\u003c\/h3\u003e\n\u003cdiv class=\"text_bookdetails_biographies\"\u003eChristian Habermeier, Sebastian Jäger\u003c\/div\u003e\n\u003cdiv class=\"text_bookdetails_facts\"\u003eHardcover, 31.8 x 29.6 cm, 5.63 kg, 644 pages\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eSee our full collection of\u003cstrong\u003e \u003ca href=\"https:\/\/elcol.com\/shop\/brand\/taschen\/\"\u003eTaschen books\u003c\/a\u003e\u003c\/strong\u003e in stock\u003c\/div\u003e","brand":"Edwards Lowell","offers":[{"title":"Default Title","offer_id":55661581009221,"sku":"9783836571951","price":100.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7132\/6789\/files\/adidas_archive_xl_int_3d_04687_2001281419_id_1260550.png?v=1758014107","url":"https:\/\/elcol.com\/products\/the-adidas-archive-footwear-collection-9783836571951","provider":"Edwards Lowell","version":"1.0","type":"link"}