{"product_id":"dian-hanson-history-of-mens-mag-vol-2-9783836592352","title":"Dian Hanson History Of Men's Mag Vol 2 9783836592352","description":"\u003cdiv class=\"read-more__title\"\u003eSexy Magazines Win the War\u003c\/div\u003e\n\u003cdiv class=\"read-more__description\"\u003e\n\u003cdiv class=\"read-more__description--subtitle\"\u003eWWII pinups shaped men's magazines and led to Playboy\u003c\/div\u003e\n\u003cdiv class=\"read-more__description--content\"\u003eWWII was devastating to Europe, but the U.S. emerged with a robust economy. People who were encouraged to save every cent for the war effort now spent freely, including on magazines. The U.S. quickly came to dominate the men’s magazine market.\n\u003cp\u003e\u003cem\u003e\u003cstrong\u003ePlayboy\u003c\/strong\u003e\u003c\/em\u003e, launched in December 1953, \u003cstrong\u003emade a huge impact on publishing\u003c\/strong\u003e, but it was not the only American men’s magazine in the 1950s. The quirky burlesque titles \u003cem\u003eBeauty Parade\u003c\/em\u003e, \u003cem\u003eWink\u003c\/em\u003e, \u003cem\u003eTitter\u003c\/em\u003e and \u003cem\u003eEyeful\u003c\/em\u003e, featuring Bettie Page and covers by artist Peter Driben, inspired a spate of competing titles. Much loved WWII pin-ups, often of aspiring starlets, led to “news and nudes” titles with \u003cstrong\u003ecover girls \u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/marilyn-monroe\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/marilyn-monroe\/\"\u003eMarilyn Monroe\u003c\/a\u003e and Jayne Mansfield\u003c\/strong\u003e, and to more lurid titles like \u003cem\u003eShock\u003c\/em\u003e, blending burlesque and celebrity scandal. In New York City a clandestine fetishist magazine industry, bankrolled by the mob, emerged, first with John Willie’s \u003cem\u003eBizarre\u003c\/em\u003e, then Lenny Burtman’s female dominant \u003cem\u003eExotique\u003c\/em\u003e.\u003c\/p\u003e\n\u003cp\u003eArgentina, with a strong European influence, produced sophisticated \u003cem\u003eVea\u003c\/em\u003e (Watch), while England, suffering paper shortages, produced little magazines with big buxom models, charting a path it would maintain through the 1960s.\u003c\/p\u003e\n\u003cp\u003eThen came \u003cem\u003ePlayboy\u003c\/em\u003e. Eschewing the strippers, Hugh Hefner offered up \u003cstrong\u003e“the girl next door,”\u003c\/strong\u003e eroticized innocence, and espoused consumerism as the route to sexual success. This combination made \u003cem\u003ePlayboy\u003c\/em\u003e \u003cstrong\u003ethe most successful men’s magazine in history\u003c\/strong\u003e, shaping international publishing for decades.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eVolume 2\u003c\/strong\u003e in this series contains \u003cstrong\u003eover 650 magazine covers and photos\u003c\/strong\u003e from the U.S., Mexico, Argentina and England, plus informative essays.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography\"\u003e\n\u003cdiv class=\"read-more__biography--biographies\"\u003e\n\u003cdiv class=\"read-more__biography--wrapper\"\u003e\n\u003ch5 class=\"read-more__biography--title\" role=\"heading\" data-uw-rm-heading=\"level\"\u003eThe editor\u003c\/h5\u003e\n\u003cdiv class=\"read-more__biography--item\"\u003e\n\u003cp\u003e\u003cstrong\u003e\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/dian-hanson\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/dian-hanson\/\"\u003eDian Hanson\u003c\/a\u003e \u003c\/strong\u003eis a senior editor and writer for TASCHEN, with over 50 books to her credit. In addition to \u003cem\u003eARNOLD\u003c\/em\u003e, her recent works include \u003cem\u003eThe Art of Pin-up\u003c\/em\u003e, \u003cem\u003eMasterpieces of Fantasy Art\u003c\/em\u003e, and \u003cem\u003eThe Fantastic Worlds of \u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/collection\/frank-frazetta\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/collection\/frank-frazetta\/\"\u003eFrank Frazetta\u003c\/a\u003e\u003c\/em\u003e.\u003cbr\u003e\n\u003ca class=\"keyword-link\" href=\"https:\/\/www.taschen.com\/en\/about-us\/blog\/dian-hanson-and-so-it-begins\/\" data-uw-rm-brl=\"PR\" data-uw-original-href=\"\/en\/about-us\/blog\/dian-hanson-and-so-it-begins\/\"\u003eRead here how it all began\u003c\/a\u003e.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"read-more__biography--book-info\"\u003e\n\u003ch5 class=\"read-more__biography--book-title\" role=\"heading\" data-uw-rm-heading=\"level\"\u003eDian Hanson’s: The History of Men’s Magazines. Vol. 2: From Post-War to 1959\u003c\/h5\u003e\n\u003cp\u003e\u003cspan class=\"product-detail-information__book-details\"\u003eHardcover, \u003cspan data-testid=\"book-details--dimensions\"\u003e21.3 x 27.7 cm, \u003c\/span\u003e\u003cspan data-testid=\"book-details--weight\"\u003e2.08 kg, \u003c\/span\u003e460 pages\u003c\/span\u003e\u003c\/p\u003e\n\u003cdiv class=\"read-more__biography--book-edition\"\u003e\n\u003cp class=\"read-more__biography--book-isbn\"\u003eISBN 978-3-8365-9235-2\u003c\/p\u003e\n\u003cp\u003e\u003cspan class=\"edition-selection__single-edition\"\u003eEdition: Multilingual (English, French, German)\u003c\/span\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Edwards Lowell","offers":[{"title":"Default Title","offer_id":55662299742533,"sku":"9783836592352","price":50.0,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0965\/7132\/6789\/files\/51NIiQAelAL.jpg_BO30255255255_UF900850_SR191010000C_PIRIOTHREE-mediumBottomLeft30-20_ZA6500900420420AmazonEmber50400_QL100_-e1753959421238.jpg?v=1758022583","url":"https:\/\/elcol.com\/products\/dian-hanson-history-of-mens-mag-vol-2-9783836592352","provider":"Edwards Lowell","version":"1.0","type":"link"}