Edwards Lowell hosted the official opening party for their brand-new Concept Store located in one of Malta’s most luxurious postcodes, Portomaso Marina. With a legacy dating back almost 100 years, Edwards Lowell is a company that takes pride in preserving their heritage, which has kept loyal customers coming back over generations. The family business strives to uphold their traditions whilst continuing to innovate, and this is how the idea for their latest venture was formed.
To kick off the festive season, Edwards Lowell esteemed clients and friends were invited to the launch of The Concept Store and treated to a red-carpet experience from beginning to end. A welcome drink of chilled Ruinart champagne awaited, topped with extra sparkle in the form of 24k gold leaf lavishly added to each glass.
Many guests flew in from around the world to mark this special occasion, including representatives from each of the luxury brands in store. There was even a chance to rub shoulders with special guest, legendary Andrew Cole, one of the finest goal scorers in premier league history. Throughout the event, delicious Asian-fusion bites by Zest were served – from lobster tacos, prawn tempura summer rolls to a delectable chili-chocolate fondant accompanied by free-flowing bubbles from the Edwards Lowell signature Champagne Bar. The party went on all night whilst Top model DJ Tiffany Pisani set the mood with her trademark uptempo beats.
As the name suggests, The Concept Store is a new shopping experience, merging lifestyle, art, design, books, watches and jewellery all under one roof. The space is multi-functional, combining – an art gallery, champagne bar, high-end library and displays of the finest watches and jewellery on the market. The 310 square meter store spans over two open-plan floors with a large terrace overlooking the spectacular yacht marina below.
Vast marble flooring, ultramodern fixtures and bright natural light pours in from the sizeable apertures which play impeccable framework for the carefully-curated pieces within. A visit to The Concept Store is as much about enjoying the space as to view the products within. The specially-selected items in-store combine vintage and contemporary, emerging brands and established names, limited editions and rare pieces mixed with affordable gifts.
A variety of new brands to Edwards Lowell are available, including world-renowned art book publisher Taschen and the oldest established Champagne house since 1729, Ruinart. Art lovers and collectors are in for a treat, The Concept Store boasts a collection of works from pop art icon Andy Warhol. The new additions to the Edwards Lowell portfolio sit alongside brands that have been with the company for years including Hublot, Tudor, S.T. Dupont, Girard-Perregaux, Raymond Weil, Chopard and Pomellato.
It was important for Edwards Lowell to focus on the customer experience when it came to design this retail space. The project is the outcome of a great collaboration between local company DPM and Rome-based Alfa 81. The two companies worked closely throughout the project; a successful teamwork proven from their previous work together at the Edwards Lowell Rolex Boutique in Valletta. The bespoke and specialized apertures and furniture were manufactured in Rome with Alfa 81 whilst the finishing works were handled by DPM locally.
The essence of The Concept Store fuses contemporary design with timeless elegance, a playground for those who seek out impeccable taste and style. Read more about the Edwards Lowell Concept Store at Portomaso by clicking on the following link – https://elcol.com/our-stores-portomaso/