In an ever-changing world, Hublot stays true to its philosophy of being first, unique, different: unveiling a new Big Bang, christened Millennial Pink, designed in collaboration with Garage Italia and Lapo Elkann. A new approach to timekeeping, one which looks to the future, setting trends. More than a watch, it is a state of mind. Gender Neutral.
” At Hublot, we are particularly proud of the Art of Fusion. But the list of things we cherish also includes the ability to innovate, to change, to be different, and, of course, our watchmaking expertise. This Big Bang Millennial Pink that we have created with Lapo Elkann from Garage Italia sits perfectly within this pioneering vision. Our expertise in materials technology has enabled us to create a unique colour for this watch, Millennial Pink, symbolic of the world available to us, in its constant state of flux. “
Ricardo Guadalupe CEO of HUBLOT
“At Garage Italia, we want to be part of a world where the character of every person is defined by their love of life and their inclusivity, rather than by their power or their superiority. More than simply a product, we want to create something which represents a positive change.”
Lapo Elkann FOUNDER & CREATIVE CHAIRMAN of GARAGE ITALIA
For some, it is powder pink or pastel; for others, a subtle blend of beige and salmon, apricot and grapefruit. Intriguing and undefinable, Millennial Pink takes its place today as a pink which is not in the exclusive realm of women, nor that of men, but truly a symbol of a completely new generation. This special hue marks a seismic shift which will change the status quo: established traditional values are being reconsidered through a lens of positivity. Pink – this pink – expresses a gentle, inclusive and confident approach to life. A fresh, young vision, full of substance, which redefines style.
This chromatic illustration of a new era could not escape the notice of Lapo Elkann, Founder & Creative Chairman of Garage Italia, and his team. It is this way of thinking, shared by Hublot and its partner Garage Italia, which gave rise to the Big Bang Millennial Pink.
Its 42-mm case sets the tone: made from modern, lightweight aluminium, a unisex and monochrome material, anodised, satin-finished and through-tinted millennial pink. This technical feat has been made possible thanks to research undertaken by Hublot’s engineers. This highly specific colour is obtained by anodisation, a process which both protects and decorates a part, and which has the advantage of giving the case and its components the desired pastel shade combined with remarkable resistance to scratches and impacts. Its proportions ensure it sits perfectly on any wrist. Gender Neutral. The Unico chronograph manufacture movement, boasting a 72-hour power reserve, has a chronograph mechanism on the dial side and a column wheel.
The highly versatile Big Bang Millennial Pink is supplied with two straps. The first is made from rubber and has a deployant buckle made from titanium covered with a decorative layer of the same anodised and satin-finished millennial pink aluminium as the case. The second strap is a mix of Velcro and knitted PES fabric, and is secured with a sporty buckle in millennial pink anodised and polished aluminium. The two straps are easily interchangeable thanks to Hublot’s exclusive patented One Click system.
Disruptive, creating new codes for traditional luxury, the Big Bang Millennial Pink produced in collaboration with Garage Italia will only be available in a very exclusive limited edition of 200 pieces.
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Founded in Switzerland in 1980, HUBLOT is defined by its innovative concept, which began with the highly original combination of gold and rubber. This “Art of Fusion” stems from the imagination of its visionary Chairman, Jean-Claude Biver, and has been driven forward by CEO Ricardo Guadalupe since 2012.
The release of the iconic, multi-award-winning Big Bang in 2005 paved the way for new flagship collections (Classic Fusion, Spirit of Big Bang), with complications ranging from the simple to the highly sophisticated, establishing the extraordinary DNA of the Swiss watchmaking house and ensuring its impressive growth.
Keen to preserve its traditional and cutting-edge expertise, and guided by its philosophy to “Be First, Different and Unique”, the Swiss watchmaker is consistently ahead of the curve, through its innovations in materials (scratch-resistant Magic Gold, ceramics in vibrant colours, sapphire), and the creation of Manufacture movements (Unico, Meca-10, Tourbillon).
HUBLOT is fully committed to creating a Haute Horlogerie brand with a visionary future: a future which is fused with the key events and brands of our times (FIFA World CupTM, UEFA Champions LeagueTM, UEFA EUROTM and Ferrari) and the finest ambassadors our era has to offer (Kylian Mbappé, Usain Bolt, Pelé).
The creative hub founded by Lapo Elkann based in the historic service station of Piazzale Accursio in Milan, defines a new way to perform and live the concept of “tailor-made”, able to develop projects, products and unique personalized experiences for Brands, Companies and private customers.
The contamination of styles and languages, overcoming the barriers between the universes of luxury, design and art is the core of Garage Italia’s strategy, that preserves a key role and privileged link with the Automotive industry.