Chopard defines “ethical gold” as gold acquired from responsible sources, verified as having met international best practice environmental and social standards.
Since July 2018, Chopard gold has been responsibly sourced from one of two traceable routes:
1. Artisanal freshly mined gold from small-scale mines participating in the Swiss Better Gold Association (SBGA), Fairmined and Fairtrade schemes.
2. RJC Chain of Custody gold, through Chopard’s partnership with RJC-certified refineries.
We are committed to demonstrating industry leadership in the responsible sourcing of gold for our collections. This means forging long-term partnerships with artisanal small-scale miners (ASM), taking part in industry working groups such as the Swiss Better Gold Association and the Responsible Jewellery Council (RJC) and purchasing 100% of our gold from responsible sources, verified as having met international best practice environmental and social standards.