This was the first luxury watch and jewellery boutique to offer a five-star sales and service environment with caring attention to style and comfort.
The Elcol boutique in Spinola Bay, St Julian’s is the perfect showcase for our luxury brands. Opened in 2007, this late-19th century summerhouse has been meticulously restored as a prime exemplar of vernacular architecture. The backdrop to this boutique is equally spectacular. Spinola Bay is a traditional fishing harbour surrounded by five-star hotels, popular eateries and high-end residences.
Situated in Zachary Street, the Elcol Boutique in Valletta is housed in the spectacular Auberge d’Italie.
Built in the 16th century, the Auberge d’Italie was once the seat of the Knights of Italy and remains one of the finest auberges in the Maltese capital. Valletta is a prime shopping destination.
A Unesco World Heritage Site, Valletta beautifully combines a concentration of historic and artistic wealth with the joys of a walking city that offers an exclusive shopping experience.
Rolex Boutique that is the first of its kind in Malta. Situated in Republic Street, Valletta, the Edwards Lowell Rolex Boutique features an innovative use of Rolex’s signature aqua pattern and a handcrafted stucco wall with a depiction of Valletta.
The new boutique offers professional expertise in an elegant setting, one that promotes a sense of harmony, discretion and intimacy with the brand, which has been setting standards in watchmaking for more than a century.
“This is an exciting new chapter in Edwards Lowell’s distinctive history. A singular and world-class project that aims to set new standards in Maltese retail and pave the way for future projects,” said Malcolm R. Lowell, Managing Director of Edwards Lowell.
Edwards, Lowell Company Limited has built its fine reputation by believing in quality first, a personal touch with its valued clients, and a quality after sales service for which the brands it represents are renowned. Our watch repairers are fully trained by Rolex and our workshop is fully equipped to guarantee the best service up to Rolex standards.